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DownrightAdvisory
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Services

Seven services. One point of contact.

Most clients start with one of these and add others as trust builds. Each one is done by the same person who answers your call.

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In short

Downright Advisory is a solo technology practice in Northern Virginia, run by Justin Down. I provide fractional CIO leadership, Salesforce, Microsoft 365, cybersecurity, AI and automation, websites, and digital marketing for nonprofits, professional firms, and local businesses. Starting prices: a technology assessment from $2,500, Technology Partner (ongoing advice and planning) from $1,995 a month, Salesforce projects from $3,000, AI projects from $4,000, and websites from $3,500.

Technology leadership

A fractional CIO who owns the plan, the budget, and the vendors.

A part-time technology leader for organizations that don't need a full-time one. I set the roadmap, manage the vendors, watch the budget, and answer the board's questions.

For organizations big enough to need a technology plan, and too small for a full-time technology executive.

Technology Partner (ongoing advice and planning), from $1,995/mo

Typical projects (3)

  • Technology roadmap

    A one-page plan for the next 12 months: what to fix, what to buy, what to stop paying for.

  • Vendor review

    Every contract and subscription in one list, with what to keep, renegotiate, or cancel.

  • Ongoing leadership

    A set number of hours each month to run the plan, manage vendors, and report to your board.

Salesforce & CRM

A CRM your team trusts and actually uses.

Design, cleanup, and custom development on Salesforce, including nonprofit setups. I fix what slows your staff down and build what is missing.

For teams whose CRM has become something people work around instead of in.

Projects from $3,000

Typical projects (3)

  • Health check and cleanup

    Duplicates merged, unused fields removed, and page layouts rebuilt around how staff actually work.

  • Custom build

    The app, automation, or portal your process needs, built on the platform you already pay for.

  • Reports that get read

    Dashboards for leadership, the board, and funders that everyone trusts.

Microsoft 365 & cloud

Email, files, and sign-in set up the way they should be.

Most organizations use a fraction of what they already pay for in Microsoft 365. I set it up properly, move you over cleanly, and make it easy to find things.

For organizations on Microsoft 365 that suspect they are using a fraction of it, or paying for the wrong licenses.

Typical projects (3)

  • Setup or migration

    Email, files, and calendars moved over cleanly, with nothing lost.

  • File cleanup

    SharePoint and Teams reorganized so people can find things and access is under control.

  • Device management

    Laptops and phones that set themselves up, stay patched, and can be wiped if lost.

Cybersecurity

Practical protection sized for a small organization.

The handful of controls that stop most attacks, put in place and kept in place. No scare tactics, and no enterprise price tag.

For organizations that hold information people trust them with, and want to be able to say how it is protected.

Typical projects (3)

  • Security baseline

    Two-step sign-in, access rules, and email protection configured properly across the organization.

  • Questionnaire and insurance help

    Accurate answers for funders, clients, and insurers, with a plan for any gaps.

  • Staff training

    Short, practical training and phishing tests, so the people side keeps up with the technical side.

AI & automation

AI put to work safely, on the tasks that eat your week.

I build assistants and automations that work with your own data, using business-grade tools that do not train on it. Your staff get time back and you stay in control.

For teams that know AI could save them time, and want it done safely and usefully.

Projects from $4,000

Typical projects (3)

  • In-house assistant

    A private assistant that answers from your own documents and systems, with the right access limits.

  • Process automation

    Intake, routing, reminders, and follow-up that run themselves and keep a record.

  • AI policy

    Clear rules for staff on what tools to use and what never goes into them.

Websites

Fast, clear sites that work on a phone and bring in calls.

Sites like this one: quick to load, easy to read, and built to turn a visit into a conversation. I also build portals and web apps when a brochure site is not enough.

For organizations whose website no longer reflects how good they are.

Websites from $3,500

Typical projects (3)

  • Marketing site

    A fast, clear site built to turn a visit into a call. This site is an example.

  • Portal or web app

    A secure place for customers, partners, or contractors to log in and get things done.

  • Rescue and tune-up

    Speed, mobile layout, forms, and search basics fixed on the site you already have.

Peer-to-peer fundraising platforms

Your own branded fundraising site for walks, rides, and campaigns: personal and team pages, leaderboards, goal trackers, matching gifts, and social sharing, with every gift flowing straight into Salesforce. No platform fees or tip prompts taken from your donors, and you own the donor relationship.

Typical projects: Event fundraising sites, giving-day campaigns, team challenges.

Website care · from $399/mo

Keep your website healthy after launch.

Your website kept online, secure, and up to date, so you do not have to think about it.

Included

  • Website monitoring and uptime alerts
  • Software and security updates
  • Backup checks
  • Small content changes (up to 1 hour/month)
  • A short monthly report

Response time

One business day.

Not included

  • New pages or features
  • Redesigns
  • Marketing campaigns
  • IT support outside the website
  • After-hours cover
  • Third-party fees

Digital marketing

Get found, then follow up.

The basics that bring in work for a local business or a small organization, set up once and kept running. You get numbers you can read in five minutes.

For local businesses and small organizations that need to be found and to follow up.

Typical projects (3)

  • Local search setup

    Google Business Profile, maps, and reviews set up so nearby customers find you.

  • Follow-up system

    Automatic email and text replies, so every inquiry hears back quickly.

  • Simple reporting

    A short monthly summary: how many people found you, called you, and became customers.

Automation, before and after

The weekly report that builds itself.

Before: by hand, every week

2h 40m

  1. 1Export three spreadsheets20 min
  2. 2Copy and paste them into one40 min
  3. 3Fix the formulas that broke30 min
  4. 4Rebuild the charts45 min
  5. 5Email it to the board10 min
  6. 6Answer "is this current?"15 min

After: automated

0m

  1. Numbers update themselves overnightStraight from the system your staff already use.
  2. The dashboard is always currentSame charts, no rebuilding.
  3. The board opens a linkNobody asks whether it is up to date.

2h 40m a week back. That is about 139 hours a year for one report.

An illustration with example times, not a client result. Real numbers from real projects are on the results page.

Questions

Questions people ask first.

How much does a fractional CIO cost?

Ongoing technology leadership is the Technology Partner plan, from $1,995 a month. It is a part-time technology leader for organizations that don't need a full-time one: I set the roadmap, manage the vendors, watch the budget, and answer the board's questions.

What does a technology assessment include?

A read-only review of your real systems, then a plain-English report of what I found in order of importance, a prioritized roadmap, a realistic cost for every recommendation, and a walkthrough call. Assessments start at $2,500, and the fee counts toward any project within 60 days.

Do you work with nonprofits outside Virginia?

Yes. Downright is based in Northern Virginia and works with organizations locally and remotely.

Who actually does the work?

I do. Downright is a solo practice, so when you hire Downright, you get me. If a job needs a specialist, I say so, and you decide whether I bring one in and manage them for you.

What do projects cost?

Starting prices are: technology assessment $2,500, Technology Partner $1,995/mo, websites $3,500, Website care $399/mo, Salesforce and automation projects $3,000, and AI and automation projects $4,000. Every engagement starts with a free conversation and a written scope.

Starting prices

No surprises.

Every engagement starts with a free conversation and a written scope.

Technology assessment
from$2,500
Technology Partner (ongoing advice and planning)
from$1,995/mo
Website care
from$399/mo
Websites
from$3,500
Salesforce & automation projects
from$3,000
AI & automation projects
from$4,000

Let's get your technology working for you.

Tell me what's not working. Message, call, or text, whichever you prefer. I'll tell you honestly whether I can help.

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