Last updated: November 2026
This is the privacy policy of Downright Advisory LLC (‘Downright,’ ‘we,’ or ‘us’).
The short version
- We only collect what you choose to send us.
- We use it to reply to you, and for nothing else.
- We never sell it or share it for marketing.
- You can ask us to delete it at any time.
What we collect
When you use the contact form, we receive what you type into it:
- Your name
- Your email address
- Your organization and its type, if you give them
- What you are asking about, and your message
The free tools on this site ask for your name, email, and organization so that we can email you your report. We also keep the choices you made in the tool, such as your funding sources and checklist answers, so we can understand your report if you ask us about it. We only follow up about a report if you tick the box saying we may.
The chat assistant on this site is an AI that answers from this website's own content. What you type is sent to our AI provider to produce the answer, and we keep the questions and answers for up to 30 days to check the assistant is giving accurate answers. After 30 days they are deleted. Please do not type anything sensitive into it.
We do not ask for payment details, passwords, or anything sensitive through this website. Please do not send them.
Why we collect it
To answer your question, send what you asked for, and follow up about working together. That is all. You will not be added to a mailing list.
Where it goes and where it is kept
Your message is sent to Downright's business mailbox by an email delivery service, and it is kept there. This website does not store it in a database of its own. The site itself is hosted by Vercel.
Who we share it with
Nobody, beyond the services needed to run the site and deliver your message to us. We never sell your information, and we never share it with data brokers. If you accept cookies, Google receives the usage information described under “Analytics and cookies” below. It never includes your name, your email, or anything you type into a form or tool.
Analytics and cookies
This site uses three measurement services. Only the first runs without asking you.
- Vercel Analytics. Counts visits and which pages are read. It does not use cookies and does not follow you across other websites. It is always on.
- Google Analytics 4. Only if you accept cookies. It sets cookies to tell visits apart and records which pages you view, roughly where you are (city level, from your IP address, which Google does not store), your device and browser, and actions such as sending the contact form, clicking a phone number, or requesting a tool report.
- Google Ads conversion tracking. Only if you accept cookies, and only when we are running ads. If you arrive from one of our Google ads, it records that the ad led to an enquiry, so we can tell which ads work.
None of these is ever sent your name, your email address, your message, or your answers in a tool. Google's services are run by Google, which handles the information under its own privacy policy.
Your choice. The first time you visit, a banner asks whether you accept cookies. Until you press Accept, no Google script loads and no Google cookie is set. If you decline, the site works exactly the same. You can change your mind at any time with “Cookie settings” at the bottom of every page; choosing Decline there turns Google's tags off and removes their cookies. You can also block these cookies in your browser.
How long we keep it
We keep messages for as long as we are in touch with you, and for up to two years after our last contact. If you become a client, records are kept as our agreement with you requires.
How to see or delete your information
To see what we hold about you, correct it, or have it deleted, send a message through the contact form. We will confirm when it is done, normally within one business day.
Changes to this page
If how we handle information changes, this page will change with it, and the date at the top will be updated.